MarTech, CX, and Leadership Books
Discover our best-selling marketing technology books that explore the areas of martech that leaders—and aspiring leaders—need to master
Whether it is the internationally best-selling The Agile Brand Guide® book series of marketing technology books, or Greg Kihlström’s House of the Customer series, our books provide marketers with the ideas and insights they need to lead their brands towards the North Star of a 1:1 omnichannel personalized customer experience of the future.
Priority is Prediction
Foreword by Simonetta Turek, Chief Product Officer at Medallia
The stakes have never been higher for enterprise organizations to take decisive action. Yet, to prioritize our actions, we need a reasonable way to predict their outcomes. This means that business leaders need better ways to understand their potential choices, including...
Meaningful Measurement of the Customer Experience, 2nd Edition
Foreword by Greg Melia, CEO of CXPA
Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more...
Priority is Action
What do our words truly mean, whether they are posted on a website, spoken on a shareholder call, projected on a wall in an internal meeting, or shared with a customer? While eloquently written prose may inspire and engage any audience for a short time, it is our actions that...
The Agile Brand Guide®: Customer Journey Orchestration
Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and purchases over time. Consumers’ demands for more consistency in the way that brands communicate with them, combined with the increase in channel switching between devices and...
The Agile Brand Guide®: Generative AI
While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question than answers around how to use it effectively. Within this realm, Generative AI tools that create text, images, or even music and videos are increasingly...
The Center of Experience, 2nd Edition
Foreword by Diane Magers, CCXP
We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as...
House of the Customer
Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.
Doing this, however, is not without its challenges. While...
