MarTech, CX, and Leadership Books
Discover our best-selling marketing technology books that explore the areas of martech that leaders—and aspiring leaders—need to master
Whether it is the internationally best-selling The Agile Brand Guide® book series of marketing technology books, or Greg Kihlström’s House of the Customer series, our books provide marketers with the ideas and insights they need to lead their brands towards the North Star of a 1:1 omnichannel personalized customer experience of the future.
The Agile Brand Guide®: Generative Engine Optimization
Your customers are asking AI what to buy, who to trust, and which brand to choose. Often they never visit your website at all.
When ChatGPT, Google's AI Overviews, Perplexity, and Microsoft Copilot answer those questions, the answer either describes your brand accurately or it doesn't. Generative Engine Optimization...
Stop Saying “AI”
"We're investing in AI." It's on the slide, everyone nods, and five people in the room just pictured five different machines: a chatbot, a forecasting model, a content engine, an autonomous agent with a corporate card, a spam filter someone's had running since 2019. Nobody notices...
The Agile Brand Guide®: Customer Journey Management & Orchestration: For...
The 3rd Edition of the Popular Book on Journey Management and Orchestration. Now expanded with chapters from new contributors.
A book for Marketers and Customer Experience professionals that cuts through the clutter with clear actionable steps to create customer journeys that are meaningful, engaging, and benefit both customers and...
The Seven Solopreneurs
Learn how to be more successful as a solopreneur by exploring the lives and challenges of seven individuals—each with unique backstories, strengths, weaknesses and opportunities to succeed.
What No One Tells You About Working for Yourself
Being a solopreneur is tough. Not just because of the logistics—finding clients,...
Agile Marketing
FEATURES
• An overview of Agile Principles and how they apply to marketing
• An in-depth review of Scrum: its elements, roles, and practices
• How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
• How to work with other Agile...
The Agile Brand Guide®: Digital Experience Platforms
Foreword by Rupali Jain, Chief Product Officer at Optimizely
Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand’s marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization’s website...
The Composable Roadmap
In the ever-evolving landscape of digital transformation, The Composable Roadmap by Chad Solomonson and Greg Kihlström emerges as a beacon for organizations striving to navigate the complexities of modern technology architectures. This isn’t just a book; it’s a manifesto for change, a blueprint for building a future where flexibility and agility are...
Meaningful Measurement of the Customer Experience, 2nd Edition
Foreword by Greg Melia, CEO of CXPA
Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more...