Exploring the MarTech & CX Landscape
In an environment where one bad experience can cost you a customer, the math of customer loyalty has changed. Today’s consumers don’t just expect fast, accurate service—they demand it. And with expectations set not by competitors within a vertical, but by the best experience anywhere, every brand is under pressure to perform.
Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can be tricky.
Today we are here at eTail Boston, and I am excited to talk today about a company that is innovating in this space, not a traditional retailer, but an innovative aggregator using AI to standardize product data across multiple retailers.
To talk about Furniture.com’s approach to agentic AI and more, I’m joined by Dan Russotto, General Manager at Furniture.com.
What really makes customer service stick—not just as a business function, but as a transformative and human-centered experience—even in an era dominated by AI and automation? That’s the burning question I dig into with my guest on this episode…
New AI-powered platform drives adaptive, cross-channel performance, without the manual lift
Bluefish, the leading AI marketing platform for the Fortune 500, announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing total Bluefish funding to $24M within 12 months of launch. Bluefish also unveiled its new Custom AI Audiences feature, which enables brands to manage their AI performance with unprecedented granularity and precision.
Social commerce is booming, with the broader market expecting to surpass $100 billion by 2026. More and more, consumers are starting their shopping journeys on social platforms by engaging with creators, communities, and user-generated content (UGC). In turn, brands are feeling the pressure to keep up and respond quickly. But even with all that engagement, turning interest into lasting customer relationships remains a major challenge.
The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations and technological advancements. While brands invest heavily in CX initiatives, a multi-year decline in customer satisfaction reveals a widening gap between what customers expect and what brands deliver. This isn’t necessarily a reflection of declining quality, but rather an acceleration of customer expectations that brands are struggling to match.
Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution. This is particularly critical in today’s ever-changing global ecommerce landscape.
Today, we are here at eTail Boston and we’re going to talk about navigating the complexities of global ecommerce, from peak season delivery strategies and regional fulfillment, to the latest on de minimis thresholds and tariffs. To help me discuss this topic, I’d like to welcome, Helaine Rich, Vice President Strategic Sales and Administration at ePost.
Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your…
How many platforms are in your tech stack? Which ones are bringing you the most value, and which are just taking up precious resources? Do you have a way to visualize, analyze, and understand the contribution each platform makes to your team and your customers?
Welcome to One Amazing About Stackalize with me, Greg Kihlström. I’m going to be sharing one amazing thing about this platform with you today.
