The Agile Brand Revisited by best-selling author Greg Kihlström re-examines what it means to be a brand in a continually evolving business environment
The Agile Brand Revisited by best-selling author Greg Kihlström provides a comprehensive guide to understanding and implementing agility within your organization. Through a blend of foundational…
Generative AI in eCommerce: 8 Ways You Can Use AI to Stay Ahead of the Game
Generative AI is applied in the e-commerce industry for backend and customer-facing roles. In the backend role, it is used for marketing, supply chain, pricing, and…
Building brand community through belief
Building brand community through belief is a powerful strategy for businesses looking to establish a loyal customer base and drive advocacy for their brand. On the…
REPLAY: Humanizing Customer Service with Alex Mead
Welcome to the “BEST OF” episodes of the CX Goalkeeper Podcast. In this replay, we’re thrilled to have Alex Mead, a trailblazer in the CX field,…
#624: 2025 hiring strategies and how to plan with Sue Keith, Landrum Talent Solutions
As we move into 2025, are your hiring strategies aligned with the realities of the marketing job market, or are you basing decisions on outdated assumptions?…
Treasure Data Launches CDP Trade-Up Program to Fast-Track Migrations from Any Customer Data Platform
Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure Data CDP in as…
Staying agile in your marketing strategies
The ability to adapt and respond to changing market conditions is more crucial than ever for organizations. “Staying Agile” has become a mantra for marketers, emphasizing…
Upgrading the Funnel for Nonlinear Journeys
With the continual onset of rapid technological advancements and shifting consumer behaviors, the traditional marketing funnel is facing an existential crisis. Originally conceptualized over a century…
