Unveiling The Insights Narrator: Extracting Gold from Data
In this episode of the CX Goalkeeper Podcast, Federico Cesconi dives deep into the future of customer experience management, revealing the potential of artificial intelligence in…
#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely
How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and variant to metrics…
Recent trends in B2B marketing include self-service and personalization
There is a shift towards more self-service options, increased personalization, decreased reliance on direct sales interactions, and other developments. These trends highlight the evolving landscape of…
Streaming transforms brand engagement strategies
The emergence of streaming platforms has revolutionized the way brands engage with their audiences. With the proliferation of digital content consumption, brands are increasingly turning to…
The essential nature of privacy by design
Privacy by design is essential, and the value of privacy in the marketplace has significantly increased over the past decade. Brands that prioritize privacy by design…
60% of Americans Are Uncomfortable with Relying on AI
ZeroBounce analyzed levels of trust in AI versus professionals, examining concerns about privacy, quality, and impacts on personal connections. This analysis reveals how trust in AI varies…
Willow Introduces Ema, the Revolutionary AI Solution Supporting the Maternal and Postpartum Wellness Journey
First Conversational AI dedicated to women’s health is now available through the Willow App to offer expert-backed guidance on feeding, motherhood, women’s health, and more
#605: AI agents working across the marketing workflow with Kevin Li, Optimizely
Today we’re discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations at Optimizely. We’ll explore the concept…
