#5: One Amazing Thing About Glassbox with David Geffen
What if you could uncover deep digital insights on customer behaviors and trends without being a data scientist or having specialized technical knowledge? Glassbox Insights Assistant…
The role of process and organization in driving organizational success
Process and organization drive success in any organization. By following a structured approach, organizations can create a more objective way of working towards their goals, rather…
APPLYING JOBS TO BE DONE
Why You Can’t-Miss This Episode Discover the transformative power of the “Jobs to Be Done” framework with Eckhart Boehme, as he shares invaluable insights on customer…
#555: Optimizing customer retention with Baird Hall, Churnkey
As companies continue to navigate the challenges of customer churn and retention, understanding the balance between customer experience and business growth becomes crucial. Joining us today…
Driving engagement with real-time predictive marketing
Real-time predictive marketing is a strategy that utilizes data analytics, artificial intelligence (AI), and machine learning to make real-time predictions and decisions to drive marketing actions.
Balancing innovation, collaboration, processes, and sales
Innovation is essential for startups to differentiate themselves in the market and stay ahead of competitors. By constantly innovating and developing new products or services, companies…
The evolution of the role of design and the customer experience
Design has evolved significantly over the years, moving beyond just visual appeal to focus on solving problems and creating meaningful experiences for customers.
#554: What marketing leaders need to know about AI with Cathy McPhillips, Marketing AI Institute
Today we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role…