Author: Agile Brand Guide

Part 2 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about technology and its role in enabling a great content strategy in today’s enterprise, as well as some of the challenges that…

Part 1 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about how content supports business outcomes, the critical importance of a content strategy in CX, and data’s role in a content…

Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent and customers, experience becomes a differentiating point. Brands that don’t put their employees…

A discussion about customer journey orchestration and its power in creating great customer experiences with special guest Tim Claytor, SVP Partnerships at Kitewheel.

I am joined by Charlie Oliver, Founder & CEO of Tech 2025. Technologies like artificial intelligence, virtual and augmented reality, automation and many others promise better data, better access, and better ways of reaching customers. But what…

I’m joined by Sherif Mityas, Chief Experience Officer at TGI Fridays. Today we’re going to talk about the customer journey and the modern restaurant experience. Personalization, automation and customer journey orchestration are playing a larger role…

A discussion about organizational culture and employee experience with special guest Traci Schweikert, VP Human Resources of POLITICO. 

I’m joined by Frans Mahieu of Kimberly-Clark. A discussion of the importance of employers being intentional about their branding and experience for potential and existing employees.

In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumers have more choice, options, and agency to make purchasing decisions, their power increases in the…

It’s important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of continual disruption because it finds a way to meaningfully connect with people. That doesn’t mean…