Exploring the MarTech & CX Landscape
Today we’re going to talk about the business value of creating a great
employee experience. To help me discuss this topic, I’d like to welcome
Annette Franz, Founder & CEO of CX Journey, and best-selling author.
Marketing Technology, or MarTech, has revolutionized the way businesses interact with their customers through campaigns and content delivery. As
technology continues to evolve, it is important for marketers to stay
up-to-date on MarTech options that can augment their marketing efforts.
MarTech can be divided into four main categories: customer information,
content & campaign delivery, measurement & reporting, and workflow &
automation. In this article, we will explain each of these categories in
detail and provide examples of how they can improve your marketing efforts.
Greg Kihlström’s House of the Customer was reviewed by Matthew Egol of JourneySpark consulting.
This article was written by Greg Kihlström for Fast Company Executive
Board. When MOps is used effectively, it can provide the structure and
governance to ensure you are starting, executing, and analyzing your
marketing initiatives in the best possible manner.
Do you know what your organization’s marketing technology infrastructure looks like? If not, you may want to do some research and take a closer look.
In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their organizations.
In this interview with Kihlström, CRM editor Leonard Klie uncovers how building a customer- and employee-focused company is like constructing a house.
This article was originally published on CEOWorld Magazine. The customer
experience (CX) is the grand sum of all interactions between a company and
its customers. It’s the lasting impression that a business leaves on its
patrons, and it’s one of the most important elements when it comes to
creating long-term relationships with customers.
Greg’s book, House of the Customer was reviewed by Hollywood Digest, a leading online publication.
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work. Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI to create original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams.
