MarTech: The competition for brand visibility has moved to AI search
This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to…
CustomerThink: Where is the Customer in Agentic Commerce?
This article was written by Greg Kihlström for CustomerThink. When purchases are made on behalf of customers without them ever seeing your carefully crafted display ad…
AI investment has moved beyond efficiency to experience infrastructure. MarTech Futurist – April 1, 2026
AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover brands, and how martech platforms compete. Forrester’s Q1 2026 CDP Landscape…
MarTech: AI commoditizes marketing execution and elevates judgment
This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s…
Consumers seem to be more AI-ready than brands. | MarTech Futurist – March 24, 2026
CMOs need to build AI governance and readiness infrastructure now, before the agentic commerce wave fully arrives. The technology is outpacing organizational capability, consumer trust is…
Synthesize to Optimize: Synthetic Personas Excel at Audits, Struggle With Context
The promise is intoxicating: “instant users” available 24/7, capable of testing a prototype in minutes rather than weeks, all for a fraction of the cost of…
Confident Nonsense: When You Have a Strategy But Not a Plan for AI Adoption
What if your AI system is working exactly as designed… and still making your business worse? If you can’t clearly measure AI performance, you can’t confidently…
CustomerThink: There Is A Customer Experience Proof Gap… Here’s What To Do About It
This article was written for CustomerThink by Greg Kihlström. The Medallia 2026 State of Customer Experience Report reveals a disconnect between how brands perceive the quality…
