AI investment has moved beyond efficiency to experience infrastructure. MarTech Futurist – April 1, 2026
AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover brands, and how martech platforms compete. Forrester’s Q1 2026 CDP Landscape…
MarTech: AI commoditizes marketing execution and elevates judgment
This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s…
Consumers seem to be more AI-ready than brands. | MarTech Futurist – March 24, 2026
CMOs need to build AI governance and readiness infrastructure now, before the agentic commerce wave fully arrives. The technology is outpacing organizational capability, consumer trust is…
Synthesize to Optimize: Synthetic Personas Excel at Audits, Struggle With Context
The promise is intoxicating: “instant users” available 24/7, capable of testing a prototype in minutes rather than weeks, all for a fraction of the cost of…
Confident Nonsense: When You Have a Strategy But Not a Plan for AI Adoption
What if your AI system is working exactly as designed… and still making your business worse? If you can’t clearly measure AI performance, you can’t confidently…
CustomerThink: There Is A Customer Experience Proof Gap… Here’s What To Do About It
This article was written for CustomerThink by Greg Kihlström. The Medallia 2026 State of Customer Experience Report reveals a disconnect between how brands perceive the quality…
Structural soundness beats speed in the rush to agentic. | MarTech Futurist, March 18, 2026
Three interconnected themes dominate the latest enterprise marketing intelligence: the rapid maturation of agentic AI as a commerce and customer experience layer; the growing consumer trust…
AI readiness is no longer about having the right tools. CMO Futurist | March 15, 2026
The AI conversation in marketing has officially moved past “should we use it?” to “who owns it, and is our data good enough to make it…
