Reimagined workflow design puts agentic AI front and center across all marketer use cases
PALO ALTO, Calif.—Oct. 21, 2025—Auxia, the first Agentic Customer Journey Orchestration Platform, today announced a major leap forward in its marketing platform: a complete redesign transforming it into an AI-native interface for marketers that brings Decisioning, Insights and Content Generation together in one unified experience. The new AI-native interface eliminates the complexity of managing disjointed campaigns, giving marketers a unified space to design, optimize, and analyze every customer journey.
“Our goal was to replace complexity with clarity,” said Siddharda Garimella, engineering leader at Auxia. “We redesigned our user experience so marketers can see their ideas, data and creative work come together visually. We’ve made it easier for marketers to focus on strategy and storytelling, so our Agentic capabilities feel like a truly helpful sidekick, not another tool.”
Making AI More Accessible for Marketers
In earlier iterations, marketing teams faced a fragmented and unintuitive experience. Campaigns, assets, and insights were grouped together without clear distinction by use case or objective, making it difficult to see which creative variations served which goals. The earlier design emphasized function over form. It delivered robust capabilities but didn’t yet offer the visual-first, streamlined experience marketers need to move quickly and creatively.
At the same time, AI capabilities were largely reactive. The system waited for marketers to ask the right questions instead of anticipating their needs, placing a high degree of cognitive load on users. For teams juggling multiple campaign types and objectives, this made it especially hard to move quickly from idea to impact.
Improvements Redefining the Marketer Experience
Auxia’s redesigned interface redefines how marketing teams interact with AI. Built from the ground up to support agentic experiences, the console is designed to think and act alongside marketers, proactively surfacing insights, suggesting actions, and automating complexity behind the scenes.
- Agentic-first experience: Marketers now access Auxia’s agentic capabilities from one consistent, chat-based interface that modifies the content based on their query. Rather than waiting for prompts, Auxia’s AI works constantly in the background, anticipating what marketers might need next. It surfaces insights and content recommendations automatically, cutting through the noise and reducing cognitive load.
- Workflow-based design: Campaigns are now organized into core marketing workflows, called ‘Programs’ that align with customer needs. This includes ‘Evergreen’ programs, Always-on journeys optimized for continuous AI decisioning, and ‘Burst’ programs, Time-bound campaigns where marketers can override and steer based on their desired experiences
- Reimagined home screen experience: A new console home page brings campaign health, performance trends, and creative recommendations into a single view, helping teams take action faster.
Customer Availability
The redesigned console is now rolling out to select enterprise partners, with general availability planned for Q4 2025. Early adopters will gain first access to Auxia’s new agentic experience in one unified workspace. Organizations interested in early access or live demos can visit auxia.io.
About AuxiaAuxia is an Agentic Marketing Platform that enables marketing and product teams at large enterprises to leverage all of their first-party data to seamlessly orchestrate 1:1, adaptive, hyper-personalized customer journeys. Built by former Google and Meta engineers and growth leaders, the Auxia platform empowers enterprises to unlock hidden signals from first-party data, fueling a flexible suite of intelligent growth models that automate months of data science and engineering work. With Auxia, marketers can deploy AI agents to deliver dynamic, personalized content across their most critical customer surfaces (e.g., web, app, email, SMS), uncover nuanced insights and autonomously optimize each customer’s journey in real time. The company is backed by VMG Technology Partners, MUFG Innovation Partners (MUIP), Incubate Fund, Vela Partners and Stage 2 Capital. Learn more at auxia.io.
