This article was based on the interview with Stephanie Shreve from PowerChord by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Artificial Intelligence (AI) can enable better decision-making by providing predictive analytics and insights based on real-time data. Traditional data analysis focuses on what has already happened, providing a retrospective view of events. However, AI has the potential to go beyond this and predict future outcomes with greater accuracy.
One area where AI can enhance decision-making is in identifying likely buyers. By analyzing large volumes of data, AI can identify potential buyer groups that may have been overlooked by human analysts. This allows marketers to target these groups and introduce their brand to new markets, increasing their reach and potential customer base.
Additionally, AI can analyze long-tail data that humans may not have the time or resources to thoroughly examine. This data may contain valuable insights and trends that can inform marketing strategies and help businesses make more informed decisions. By leveraging AI’s ability to process and analyze vast amounts of data quickly, marketers can gain a deeper understanding of their target audience and tailor their marketing efforts accordingly.
Furthermore, AI can provide marketers with more accurate predictions of the results they can expect from their marketing investments. By analyzing historical data and patterns, AI can forecast the likely outcomes of different marketing strategies and campaigns. This allows marketers to make data-driven decisions and allocate their resources more effectively, increasing their return on investment.
Overall, AI’s ability to provide predictive analytics and insights based on real-time data enables marketers to make more informed decisions and enhance their marketing strategies. By leveraging AI’s capabilities, businesses can improve their understanding of their target audience, identify new market opportunities, and optimize their marketing investments. AI empowers marketers with the tools they need to stay ahead in a rapidly changing digital landscape and deliver personalized experiences to their customers.
