Confident Nonsense: Is your AI “working,” or is it just turned on?
If you don’t own evaluation, you don’t own outcomes. You own activity, which looks great right up until it doesn’t. Vendor dashboards and “model quality” metrics…
Love, Convenience, and the Emergence of Thoughtful AI Gifting
As we enter 2026, we find that, while traditional gifting remains important, how we shop for love has changed, and it says as much about our…
Expert Mode: Why Your AI Strategy is Failing Before it Starts
For many enterprise marketing leaders, the reality on the ground feels less like a revolution and more like a series of expensive science fairs. Ambitious projects,…
Change Agents: Agentic AI Is Not About Efficiency
Agentic AI in marketing is not about “more content with fewer people,” but about how fast you can respond, how relevant you can be, and how…
From Automation to Autonomy: Why the Next Wave of AI Isn’t About Assistance
The difference between tools that assist and systems that actually execute work
MarTech: When AI agents become the customer
This article was written by Greg Kihlström for MarTech. Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.
A Look Forward to 2026, Part 3: Why Humanity Wins in the Age of AI
As we enter 2026, the omnipresence of artificial intelligence will continue to transform it from a cutting-edge advantage into a mere operational baseline. As every competitor…
A Look Forward to 2026, Part 1: Why Authenticity and Agents Will Rule the Future
The core prediction is this: the “new brand currency” will be nothing less than unvarnished authenticity. This shift mandates a re-evaluation of human capital, where employees…
