Expert Mode: Navigating the Shift to Autonomous AI in Marketing with Jamie Domenici from Klaviyo
We are moving toward a future where human-led strategy is handed off to agentic AI systems for complex, multi-step execution. This transition forces us to reconsider…
Agentic Protocol Readiness Has Become a Coverage Decision
For most of the past year, Protocol Readiness was the dimension a brand could defer. The standards that let an agent transact with a merchant were…
Beyond the Vanity Metrics: Inside WMF’s €13B+ Open Innovation Infrastructure
Anchored by its world-class annual tech platform in Bologna, WMF operates as a continuous, year-round investment and innovation infrastructure that seamlessly bridges international capital, big tech,…
Pega: Architecting Agentic AI for Measurable Enterprise Outcomes
New research from Pega, conducted with Savanta and surveying over 500 global business and IT leaders who have implemented agentic AI, reveals a clear pattern: success…
Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype
The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past two years, only 12% can rigorously…
Expert Mode: Navigating the Data Black Box of AI-Driven Commerce
The industry is abuzz with the potential of agentic commerce, the seamless integration of shopping and purchasing capabilities directly within AI chat interfaces. The allure is…
Futurum Signal: Agentic AI Platforms: Transforming Enterprise Operations from Insight to Autonomous Action
Futurum Signal’s Agentic AI Platforms for Enterprise report provides a strategic overview of enterprise-grade Agentic AI platforms, focusing on the practical considerations for senior marketing and…
B2B Poses Unique Brand Visibility Challenges for Agentic Commerce
Agent-mediated commerce is established and measured on the consumer side. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing roughly 690% year over year across…
