Expert Mode: The AI Value Illusion and the Marketing Spend Nobody Can See, with Jay Combs from ModelOp
Ask a marketing leader how many AI initiatives their organization is running and you’ll usually get a number. Four, maybe nine. The copywriting assistant, the personalization…
Expert Mode: The Agent is Your New Customer. Now What? With Rachel Thornton, CMO Enterprise at Adobe.
How do you market to something that doesn’t respond to an artfully crafted story, doesn’t get a “feeling” from your brand’s aesthetic, and processes information with…
MarTech: How to stop overpaying for AI complexity
This article was written by Greg Kihlström for MarTech. You wouldn’t purchase a forklift to carry a coffee cup. Yet that’s effectively what happens when enterprises…
A Stale Feed Is an Invisible Product
This is the dimension the Brand Visibility for Agentic Commerce (BVAC) framework calls Latency and Data Freshness, and it’s the one most likely to be doing…
Chaser: Precision in Execution: Data-Driven Strategies for On-Time Task Completion
A recent analysis by Chaser, drawing on data from 290,214 delegated tasks completed between June 2024 and June 2026 across 8,111 individuals and 1,109 teams, provides…
Salesforce: Field Service’s AI Paradox: Maximizing Investment Amidst a Growing Talent and Data Crisis
A recent Salesforce report, State of Field Service: The Road to Revenue in the Agentic Era, based on a survey of over 2,300 field service professionals…
MarTech: Stop buying AI and start buying capabilities
This article was originally published on MarTech by Greg Kihlström. I sit through a lot of vendor pitches and conference keynotes. After enough of them, the…
Agents move quickly, but your accountability is permanent. Martech Futurist | July 18, 2026
Marketing agents are moving from recommending a decision to executing it, on budgets, targeting, and messaging, often before any human reviews the choice. The ceiling on…
