CMSWire: Why Does More Owned Content Cap Your Answer Engine Visibility?
This article was written for CMSWire by Greg Kihlström. What share of the sources behind your brand’s AI mentions point back to your own website? Chances…
Expert Mode: What a CMO Still Owns When the Assistant Writes the Answer, with Jamie Domenici from Klaviyo
Jamie Domenici, Chief Marketing Officer at Klaviyo, thinks the real contest is happening a layer down, over the customer record that any answer gets built from.…
Why Agentic AI Is Moving Sales Performance from Management to Orchestration
Arnab Mishra from Xactly explores the role of Agentic AI in sales transformation. In 2026, revenue leaders’ strategy has expanded well beyond managing plans and tracking…
Expert Mode: The CDP Isn’t Dead, It’s Just Getting Started
For the better part of a decade, the Customer Data Platform (CDP) has held a specific, if sometimes nebulous, role in the enterprise MarTech stack. It…
Expert Mode: The AI Value Illusion and the Marketing Spend Nobody Can See, with Jay Combs from ModelOp
Ask a marketing leader how many AI initiatives their organization is running and you’ll usually get a number. Four, maybe nine. The copywriting assistant, the personalization…
Expert Mode: The Agent is Your New Customer. Now What? With Rachel Thornton, CMO Enterprise at Adobe.
How do you market to something that doesn’t respond to an artfully crafted story, doesn’t get a “feeling” from your brand’s aesthetic, and processes information with…
MarTech: How to stop overpaying for AI complexity
This article was written by Greg Kihlström for MarTech. You wouldn’t purchase a forklift to carry a coffee cup. Yet that’s effectively what happens when enterprises…
A Stale Feed Is an Invisible Product
This is the dimension the Brand Visibility for Agentic Commerce (BVAC) framework calls Latency and Data Freshness, and it’s the one most likely to be doing…
