Expert Mode: Beyond the Prompt — Building the Augmented Marketing Team
The relevant question isn’t if AI will fundamentally change our function, but how we, as leaders, will architect that change within our organizations. The most forward-thinking…
A Look Forward to 2026, Part 2: Silos’ Last Stand, Agents Rise, and Governance Rules
While consumers demand authenticity and emotion in 2026, the engine room of the enterprise is undergoing a ruthless architectural overhaul. The old Silicon Valley mandate to…
Expert Mode: Triangulating Truth in an Age of Signal Loss
For CMOs and other marketing leaders, the promise of a single source of truth has always felt just over the horizon. Yet, with each passing year,…
Forbes: Components Of A Culture Of Continuous Improvement
This article was written by Greg Kihlström for Forbes Agency Council. Building agility into your team’s approaches can help your organization adapt to fast-changing conditions from…
Expert Mode: Building Agility Into the DNA of an AI Startup
In the era of AI-driven transformation, every company wants to be agile. But few manage to embed agility so deeply into their operating model that it…
Expert Mode: Why Your Agile Practice Needs a Dashboard—and a Dose of Reality
If you think Agile is just about story points and sprint velocity, Gabrielle Wieczorek wants you to think again. With more than 14 years of experience…
CMSWire: Implementing Customer Journey Orchestration With an Agile Approach
This article was written for CMSWire by Greg Kihlström. With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized…
#680: Agile is about more than velocity, with Gabrielle Wieczorek
Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Agile Coach and…
