Latest Agile Marketing Posts
Agile focuses on outcomes, not outputs
Agile focuses on outcomes, not outputs. This is a key principle that underpins Agile principles and the methods based on…
CMSWire: AI in Business: Friend or Foe? Choose Wisely
It’s likely already too late to pause adoption, but you can still establish an enterprise-wide stance on adoption and best…
Leaders need to embrace experimentation
Leaders need to embrace experimentation in order to successfully implement Agile marketing strategies.
How media automation can improve the customer experience
Media automation allows marketers to spend less time on manual and tedious marketing processes, freeing up more time to focus…
Agile marketing continues to be adopted in the enterprise
Agile marketing is growing in popularity in the enterprise. This is evident from the statistics mentioned in the Agile Marketing…