Expert Advice for Marketing Leaders on MarTech, AI, & CX
Insights, ideas, and best practices for marketers that utilize artificial intelligence in their marketing.
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers operate, strategize, and connect with their audiences. While the allure of AI-driven efficiency is undeniable, its true potential lies in unlocking new avenues for growth and innovation.
The current buzz around AI has many enterprise marketing leaders scrambling to understand how to effectively leverage this technology. While text-based AI has seen significant adoption, the potential of multimodal AI—which incorporates visual and audio data—remains largely untapped.
Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences. This article was written by Greg Kihlström for MarTech.
The convergence of artificial intelligence (AI) and marketing has ignited a fervor, leaving many enterprise marketing leaders both intrigued and apprehensive. While the transformative potential of AI is undeniable, the current hype cycle necessitates a discerning approach.
The digital advertising landscape is in constant flux, a reality that keeps even the most seasoned marketing leaders on their toes. Predictive technologies abound, yet forecasting often feels more like guesswork. This volatility presents a unique challenge: How can CMOs and their teams effectively navigate this uncertainty and maximize Return on Investment (ROI) when the future seems so unpredictable?
The publishing industry is undergoing a seismic shift, driven by the rise of AI-powered search and large language models (LLMs). As these technologies reshape how consumers discover and engage with content, publishers must adapt or risk being left behind.
The retail landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors and rapid technological advancements. For furniture retailers, this presents a unique set of challenges. The sheer volume of products, coupled with the intricacies of managing data across multiple vendors and platforms, can be overwhelming. Enter agentic AI, a technology poised to revolutionize how retailers operate, optimize, and personalize the customer experience. Dan Russotto, General Manager at furniture.com, an innovative furniture aggregator, offers valuable insights into how his company leverages agentic AI to navigate these complexities and create a seamless shopping experience.
Arguably among the most exciting developments in the area of marketing and customer experience is the rise of synthetic research, a novel approach to understanding audiences. By leveraging the power of AI, synthetic research allows marketers to simulate human behavior, glean insights at scale, and make better decisions, faster.
Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants. It’s rapidly becoming a cornerstone for businesses of all sizes, and surprisingly, small and mid-sized businesses (SMBs) are leading the charge. While enterprise organizations grapple with the complexities of AI integration, SMBs are demonstrating remarkable agility, leveraging AI across various functions to drive efficiency, enhance customer experiences, and bolster cybersecurity.
The convergence of AI and human expertise is reshaping the retail landscape, enabling brands to create personalized experiences that resonate deeply with customers.
One company at the forefront of this transformation is Stitch Fix, a personalized styling service that seamlessly blends AI-driven recommendations with the expert touch of human stylists.
