B2B Poses Unique Brand Visibility Challenges for Agentic Commerce
Agent-mediated commerce is established and measured on the consumer side. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing roughly 690% year over year across…
Expert Mode: The High Cost of Inconsistency in High-Growth B2B Brands
In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility, rapid iteration, and market penetration above all else. But in this…
AI Ambition Meets Operational Reality: Bridging the B2B Revenue Operations Gap in 2026
The latest LXA B2B State of Martech and Revenue Operations Survey 2026 highlights where this gap is widest, why it is increasingly expensive, and outlines clear…
Expert Mode: The Visual Imperative in B2B: Moving Beyond Spreadsheets to Scalable Creativity
This article was based on the interview with Emma Robinson , Head of B2B Marketing at Canva by Greg Kihlström, AI and MarTech keynote speaker for…
Expert Mode: Why Your B2B Brand Needs to Stop Sounding Like a Banker and Start Acting Human
### **Breaking the Convention of B2B** The first step in standing out is recognizing the homogeneity of the landscape. For monday.com, this process began with a…
Expert Mode: Beyond the Click—Navigating the B2B Dark Funnel with AI
For years, we’ve relied on the comforting, if slightly misleading, glow of a healthy click-through rate to justify spend and demonstrate momentum. But we also know,…
Expert Mode: Beyond the MQL: A Reality Check on B2B Lead Quality
In an era overflowing with data, analytics platforms, and AI-powered tools promising to solve this very problem, it’s a paradox that the challenge of lead quality…
Expert Mode: Rethinking Customer Experience in the Age of AI
The rapid adoption of generative AI is transforming the customer experience landscape in profound ways. We’re moving beyond simply automating tasks and entering a new era…
