Expert Advice for Marketing Leaders on MarTech, AI, & CX
Elevate your B2B marketing. Expert guides on demand generation, content strategy, and using data-driven insights to prove and improve marketing ROI.
Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities. It requires not only a deep understanding of marketing principles but also a knack for evangelism, education, and fostering trust within an organization.
Today, we’re going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing.
To help me discuss this topic, I’d like to welcome, Travis Cushing, Chief Product Officer at RainFocus.
Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a…
The healthcare technology sector is not traditionally known for its bold marketing campaigns. Strict regulations and a generally conservative environment often lead to a sea of sameness, with many brands struggling to differentiate themselves.
These shows collectively offer frameworks, demand‑gen systems, personal branding tactics, SaaS scaling stories, and deep-lead quality insights—tailored to serious B2B marketers. Let’s take a look.
Every marketer loves a clean slate—right up until the moment the eraser squeaks across a whiteboard the size of a football field. Spinning out 90,000 employees, $18 billion of revenue, and decades of IBM heritage into a fresh-faced brand qualifies as one of those supersized whiteboards. That was the brief handed to Maria Winans when she became employee #2—and first CMO—of Kyndryl. Her task went far beyond designing a logo; she had to forge a business identity resilient enough to steady enterprise clients’ mission-critical systems yet flexible enough to grow in unpredictable directions.
AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically accelerated. In the B2B world, where purchase decisions are long and complex and personalization is notoriously hard to scale, the opportunities—and risks—of AI adoption are multiplying fast.
Customer onboarding is often the weakest link in the customer experience chain. It’s where excitement gives way to confusion, where expectations crash into execution, and where even the best sales can quietly slip into churn. Srikrishnan Ganesan, CEO of Rocketlane, believes onboarding is more than just a handoff—it’s the second sale. And how that second sale plays out often determines whether a customer sticks around or starts shopping for alternatives.
When marketers think about content, they often picture campaigns—finite, purpose-built, and measured in clicks. Benjamin Shapiro wants them to think differently. As the creator of the MarTech Podcast and founder of I Hear Everything, Shapiro has helped brands evolve from content dabblers to full-fledged media brands. His premise is straightforward: stop chasing leads, and start building relationships. Because if you’re only marketing to the 5% of your audience that’s in-market today, you’re missing the other 95% who might be buying tomorrow.
On a modern construction site, cranes swing steel beams skyward while subcontractors juggle schedules, safety checks, and budget pressures. Cameras—once installed solely to deter theft—now capture every minute of that orchestration. But raw footage alone does not keep projects on time or workers safe.
