How media automation can improve the customer experience
Media automation allows marketers to spend less time on manual and tedious marketing processes, freeing up more time to focus on capturing consumer attention.
MarketingProfs: A Five-Step Framework for ROI From Personalized Customer Experiences
This article was written by Greg Kihlström for MarketingProfs. Read the full article here. Most marketing leaders would agree that providing a more personalized customer experience has the potential to drive more purchases, stronger
loyalty, and greater customer lifetime value (CLV). But what is the cost of
providing those personalized experiences?
Rethinking CLV: customer-centric customer lifetime value
Customer lifetime value (CLV) should not be solely focused on extracting value from customers. It should consider the benefits and value delivered to customers.
CustomerThink: The Importance of Customer Journey Operations
Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy
with competitive pressures, and customer expectations in a consistently improving way can be a challenge, however.
CMSWire: 6 Elements Needed for High-Impact Customer Journey Management & Operations
This article was written by Greg Kihlström for CMSWire. Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience and foster loyalty.
Building Customer Engagement
Based on a recent podcast interview this article talks about customer engagement and how to do this through personalization and using customer data strategically.
Indian Management: A win-win situation
This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your
customers, as well as those of your employees, you can ensure that
everyone’s best interests are taken into consideration when making
decisions or driving forward key initiatives within your organisation.
It’s Time for Digital Customer Service
This article was based on a transcript of The Agile Brand with Greg
Kihlström podcast. Today we’re going to talk about digital customer
service, and how it’s now essential for companies in every industry to
embrace it if they haven’t already started doing so. To help me discuss
this topic, I’d like to welcome Ragy Thomas, Founder & CEO, Sprinklr, a provider of enterprise software for customer experience management.
MarTech: North Star goals for category leaders: Agile, customer-centric culture
This article tackles what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.
MarTech: North Star Goals for Category Leaders: Customer Lifetime Value Model
This article discusses why brands must adopt a customer lifetime value model as one of their primary organizational KPIs and the importance of creating long-term, loyal customers over continual customer churn from dissatisfied customers.