Exploring the MarTech & CX Landscape
Articles and insights about Digital Experience Platforms (DXPs) for marketing professionals.
In enterprise marketing, data is never in short supply. Insight, however, is a far scarcer commodity. We are swimming in dashboards, reports, and terabytes of user events, yet the fundamental story of the customer—their intent, their frustration, their multi-session, multi-device reality—often remains elusive.
Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a…
Eric Stine, CEO of Sitecore, offers valuable insights into leveraging AI for personalized experiences, strategic brand management, and responsible technology adoption in the age of hyper-personalization.
If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively?
Marketers have never had more data, more tools, or more pressure to move fast. And yet, most are still waiting days—sometimes weeks—to publish a web update, launch a campaign, or fix a typo. Why? Because the CMS they depend on is a legacy system built for a slower, simpler digital world.
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements. But now, AI is putting that timeline under pressure. As companies strive for faster, more efficient customer experiences, AI offers speed—but not necessarily strategy.
When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel.
Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a composable, API-first platform that puts control back in marketers’ hands.
This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have). Your company’s massive new website project has just launched, and you’ve played a big role in getting it to this point. Now it’s time to relax and reap the rewards of a job well done and never think about your website ever again.
In the rapidly evolving landscape of marketing technology, the integration of artificial intelligence (AI) has emerged as a transformative force, enhancing both efficiency and personalization in marketing strategies. Let’s look at the pivotal role AI plays in revolutionizing digital experience platforms (DXPs) and addressing the challenges marketers face today.
Experimentation drives continuous improvement in customer experience and business success. The podcast transcript highlights the importance of experimenting with new ideas, technologies, and strategies to better serve customers and meet their evolving needs. By constantly testing and iterating on different approaches, companies can gather valuable insights on what works and what doesn’t, ultimately leading to continuous improvement in the customer experience.
