The importance of cross-team collaboration to improve the customer experience
Collaboration is key for success in today’s fast-paced and ever-changing business environment. The podcast transcript provided insight into the challenges that brands face when it comes…
How AI is transforming the role of the CMO
AI, or artificial intelligence, is rapidly transforming the role of Chief Marketing Officers (CMOs) in the business world. In the next 12 to 18 months, we…
CustomerThink: Mapping Measurement of Customer Lifetime Value to Financial Performance
This article was written for CustomerThink by Greg Kihlström. The strategic management of Customer Lifetime Value (CLV) has become increasingly critical for securing both short-term gains…
On the importance of customer lifetime value
Customer lifetime value (CLV) is a crucial metric for businesses to understand and prioritize. It refers to the total revenue a customer is expected to generate…
Personalization enhances marketing effectiveness
Personalization enhances marketing effectiveness by creating a more personalized and tailored experience for customers. This is especially important in the B2B space, where sales and marketing…
Omnichannel excellence is a continued focus for retailers
Omnichannel excellence has become a key focus for retailers in recent years and will continue to be in the future. This concept refers to the seamless…
Innovation and differentiation for B2B brands
In today’s competitive B2B marketplace, it’s crucial for companies to innovate, differentiate, be customer-centric, and authentic in order to build a memorable brand that stands out…
The problem of data sprawl
Data sprawl is a problem that many organizations face in today’s digital age. The podcast interview with Sean Falconer highlights the challenges that companies encounter when…
