The importance of upskilling marketing teams on AI-based personalization
As artificial intelligence becomes an increasing investment priority at most brands, the importance of upskilling teams on AI personalization in order to enhance customer interactions and…
Embracing artificial intelligence for more scalable marketing
The role of Chief Marketing Officers (CMOs) is undergoing a significant transformation. With the rise of artificial intelligence (AI) technology, CMOs have a unique opportunity to…
The TikTokification of social media: how brands need to adapt.
Gary Vaynerchuk discusses the concept of the “TikTokification of social media” and how it is impacting businesses in creating content. This term refers to the rapid…
Putting a focus on first-party data
First-party data is key in today’s marketing landscape, especially as third-party data becomes less reliable due to cookie deprecation and other factors.
The importance of cross-team collaboration to improve the customer experience
Collaboration is key for success in today’s fast-paced and ever-changing business environment. The podcast transcript provided insight into the challenges that brands face when it comes…
How AI is transforming the role of the CMO
AI, or artificial intelligence, is rapidly transforming the role of Chief Marketing Officers (CMOs) in the business world. In the next 12 to 18 months, we…
CustomerThink: Mapping Measurement of Customer Lifetime Value to Financial Performance
This article was written for CustomerThink by Greg Kihlström. The strategic management of Customer Lifetime Value (CLV) has become increasingly critical for securing both short-term gains…
On the importance of customer lifetime value
Customer lifetime value (CLV) is a crucial metric for businesses to understand and prioritize. It refers to the total revenue a customer is expected to generate…
