This article was based on the interview with Diana Lee of Constellation by Greg Kihlström for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Scalability through automated content generation is a powerful tool for marketers in highly regulated industries, such as the pharmaceutical industry. The podcast interview highlights the challenges faced by marketers in these industries, including the need for ad approvals and the time-consuming process of creating compliant content. However, with the advancements in technology, there is an opportunity to overcome these challenges and improve scalability.
One key aspect of scalability through automated content generation is the ability to create personalized and targeted messaging for different healthcare professionals (HCPs). By leveraging data and analytics, marketers can identify the unique characteristics and preferences of different demographic groups within the HCP audience. This allows them to tailor their messaging and approach to maximize the impact of their campaigns.
The podcast transcript mentions the use of rule-based segmentation and automated ingestion of information to generate content in real-time. This automation streamlines the content creation process, saving time and resources for marketers. Instead of manually designing and approving each ad unit, marketers can rely on automated systems to generate compliant content based on predefined rules and guidelines.
Automated content generation also allows for scalability in terms of reach and distribution. With the ability to create multiple variations of messaging without the need for manual recording, marketers can expand their reach and engage with a wider audience. This is particularly important in highly regulated industries where there are strict guidelines and limitations on advertising.
Furthermore, automated content generation enables marketers to respond in real-time to interactions with HCPs. The podcast transcript mentions the possibility of emailing content based on the conversation between an HCP and a sales rep. This personalized and timely approach enhances the effectiveness of marketing efforts and improves the overall customer experience.
While there are concerns about the potential misuse of technology, such as deep fakes and spam, the podcast transcript highlights the importance of using technology for positive and compliant purposes. Just as people have become adept at spotting poorly photoshopped images, it is likely that they will develop the ability to identify nefarious uses of automated content generation. By focusing on using technology to help people and working to protect and do things in the right way, marketers can ensure that automated content generation is used ethically and responsibly.
Scalability through automated content generation offers significant benefits for marketers in highly regulated industries. By leveraging data and analytics, marketers can create personalized and targeted messaging for different HCP segments, improving the efficiency and impact of their campaigns. Automation streamlines the content creation process, saving time and resources. Real-time response capabilities enhance the effectiveness of marketing efforts, and a focus on ethical and responsible use of technology ensures that automated content generation is used to benefit both marketers and their audience.
