Category: Digital Transformation

The integration of artificial intelligence into business operations is no longer a futuristic vision but a present reality.  However, the true potential of AI lies not…

For years, enterprise marketing leaders have been engaged in a monumental construction project. With blueprints drawn up by the major marketing clouds and materials sourced from…

Balancing short-term and long-term goals is a critical challenge for organizations seeking sustainable success. This article presents expert-backed strategies to help businesses effectively manage both immediate…

This article was written by Greg Kihlström for CMSWire. More than half of companies admit legacy systems are causing churn. The solution starts with your tech…

This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between Journey Orchestration and Traditional Campaigns and the Mutual Advantages for Brands…

Artificial Intelligence is reshaping marketing and customer-focused roles, offering unprecedented opportunities for businesses. We asked 18 thought leaders about their key lessons learned from successfully integrating…

The integration of artificial intelligence (AI) has become not only a competitive advantage but a necessity for survival. Retailers face the critical decision of whether to…

In software development, transparency has emerged as a critical factor in enhancing efficiency and productivity. As organizations increasingly rely on complex codebases and collaborative teams, understanding…