CMSWire: Technical Debt Is a CX Issue. Here’s Why That Matters
This article was written by Greg Kihlström for CMSWire. More than half of companies admit legacy systems are causing churn. The solution starts with your tech…
Optimove Blog: How Customer Journey Orchestration Changes Your Marketing Approach
This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between Journey Orchestration and Traditional Campaigns and the Mutual Advantages for Brands…
Lessons Learned from Adopting AI in Marketing and Customer-Focused Roles
Artificial Intelligence is reshaping marketing and customer-focused roles, offering unprecedented opportunities for businesses. We asked 18 thought leaders about their key lessons learned from successfully integrating…
Balancing make vs. buy AI solutions
The integration of artificial intelligence (AI) has become not only a competitive advantage but a necessity for survival. Retailers face the critical decision of whether to…
Enhancing AI-assisted software engineering through transparency
In software development, transparency has emerged as a critical factor in enhancing efficiency and productivity. As organizations increasingly rely on complex codebases and collaborative teams, understanding…
Embracing AI as Collaboration Over Replacement
In recent years, the conversation around artificial intelligence (AI) has evolved from a mere technological curiosity to a critical focal point in discussions about the future…
Prioritize more impactfully for customer and business impact
The importance of prioritizing initiatives that enhance both customer experience and business value and performance cannot be overstated. Organizations must recognize that customer satisfaction and loyalty…
Starting with the Problem First: A Strategic Approach to Data and AI Adoption
The integration of data and artificial intelligence (AI) into organizational processes has become a pressing priority for many enterprises. However, the challenge lies not in the…
