Cordial: Designing the AI-Native Marketing Organization: Structure, Skills, and Governance for Accelerated Growth
However, recent research by Cordial and Org.Works challenges this narrative. Their April 2026 study, Designing the AI-Native Marketing Organization: How Retail Marketing Leaders Are Redesigning Teams,…
Expert Mode: Re-Evaluating Cashback as a Strategic Growth Lever with Shopback’s Carolina Paradas
Today, every line item in the budget, every channel in the mix, is under scrutiny from the C-suite. The conversation has shifted from vanity metrics and…
CommerceIQ: Pre-Prime Day 2026: Driving Ecommerce Performance and Addressing Critical Gaps
The CommerceIQ Pre-Prime Day Pulse Report, examines key trends and provides actionable insights for senior marketing and CX leaders aiming to maximize performance and mitigate risks…
CMSWire: The Purchase Signal Most Brands Are Ignoring: The Booked Trip
This article was written by Greg Kihlström for CMSWire. Most brands treat travel data as somebody else’s category. Unless you sell flights or hotel rooms, it…
Expert Mode: Navigating the Data Black Box of AI-Driven Commerce
The industry is abuzz with the potential of agentic commerce, the seamless integration of shopping and purchasing capabilities directly within AI chat interfaces. The allure is…
MarTech: In agentic commerce, your brand promise must be provable
This article was written for MarTech by Greg Kihlström. In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose…
Is Your Reputation Verifiable? Why Agents May Skip Your Products
Trust Signal Density is one of six strategic dimensions in the Brand Visibility for Agentic Commerce (BVAC Framework), sitting above the two prerequisites the agent uses…
A B2C Example of the Brand Visibility for Agentic Commerce (BVAC) Framework
For consumer direct-to-consumer brands, the practical exposure is sharper than the general case. DTC catalogs carry the densest promotional treatment of any category, they are co-listed…
