Agent Visibility Is Model-Dependent
The Brand Visibility for Agentic Commerce framework scores a brand’s data surface — what an agent can resolve, compare, and trust — and the implicit assumption…
The Harris Poll: The Pet-Centric Consumer: Strategic Imperatives for Enterprise Engagement
State of Pets, a July 2026 study by The Harris Poll reveals that this shift is influencing consumer priorities, financial decisions, and expectations of businesses and…
PYMNTS: AI-Driven Pay Later: Consumers Want Guidance, Not Unfettered Control
The PYMNTS Intelligence report, The Pay Later Ecosystem Report: Consumers Will Let AI Recommend Pay Later, But They Want Control, explores key findings from a survey…
Identity Legibility Assumes the Agent Can Reach You
Writing in Harvard Business Review, Gaarlandt and colleagues contend that agents shift the balance of power toward brands and away from retailers, because an agent will…
MarTech: 3 direct mail lessons for evaluating agentic commerce
This article was written by Greg Kihlström for MarTech. Unfashionable as it may be to say, direct mail will outlast most of the agentic commerce startups…
The Merchant Side of Trust in Agentic Commerce
The Brand Visibility for Agentic Commerce framework has, until now, treated trust as something a brand emits — the structured reviews, certifications, and authority links an…
Prime Day 2026: Strategic Shifts in Consumer Behavior and the Imperative for Data Excellence
Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing behaviors during peak sales periods. Insights…
Cordial: Designing the AI-Native Marketing Organization: Structure, Skills, and Governance for Accelerated Growth
However, recent research by Cordial and Org.Works challenges this narrative. Their April 2026 study, Designing the AI-Native Marketing Organization: How Retail Marketing Leaders Are Redesigning Teams,…
