Expert Mode: Your First-Party Data Can’t Tell You Whether the Ad Worked, with Rajeev Nair from Lifesight
Lifesight’s Rajeev Nair on why first-party data solves targeting but not causality, and what CMOs should ask retail media partners before renewing.
Expert Mode: The Hybrid E-Commerce Playbook for B2B and B2C
Guy Gunter Home’s journey to rebuild their digital presence, in partnership with the digital consultancy Office of Experience (OX), offers a compelling case study in transforming…
tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers
According to the tvScientific 2026 Holiday & Seasonal Shopping Trends Report, this extended consumer journey places unprecedented pressure on enterprise marketing and CX leaders to demonstrate…
Unmasking AI Readiness: Hard Truths from IT Leaders on Commerce Data Foundations
A recent global survey of B2B and B2C senior IT and technology decision-makers, commissioned by Akeneo, reveals that 95% believe their organization is ready for AI,…
Clearco: Ecommerce Growth 2026: Adapting to the New Playbook of Financial Agility
Clearco’s Ecommerce Growth, Explained 2026: The Playbook Has Changed research indicates that ecommerce brands no longer face a capital access problem, but rather a capital agility…
Expert Mode: The End of Ownership? How AI and Data are Weaving a More Sustainable Future for Retail
The fashion industry, with its seasonal cycles and the specter of “fast fashion,” is perhaps the most visible arena for this conflict. We are told to…
Expert Mode: Pricing for a World That Won’t Hold Still, with Tom Madine of ShipStation Global
What do you do when the cost of delivering your product changes faster than you can update your price list?
A Stale Feed Is an Invisible Product
This is the dimension the Brand Visibility for Agentic Commerce (BVAC) framework calls Latency and Data Freshness, and it’s the one most likely to be doing…
