Latest MarTech Infrastructure Posts
Getting up to speed on composable e-commerce
Headless and composable e-commerce is transforming the way brands build and manage their digital presence. This approach involves decoupling the…
Customer journey success: data availability
When it comes to customer journey orchestration, having access to a wealth of data can be incredibly valuable. This data…
Brands need multiple solutions for a strong first-party data strategy
In the post-cookie world, where consumer data privacy concerns are at the forefront, relying on a single solution to comprise…
Customer journey orchestration success: start with the customer
Starting efforts with customer journey orchestration can be a daunting task, but by taking a few key considerations into account,…
Customer journey success: reducing internal friction
Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and systems…