Customer journey orchestration success: start with the customer
Starting efforts with customer journey orchestration can be a daunting task, but by taking a few key considerations into account, you can set yourself up for success.
Customer journey success: reducing internal friction
Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and
systems gaps can get in the way of speedy implementation. Thus it is
important to identify internal gaps early on.
Healthcare marketing amidst compliance challenges and roadblocks
Healthcare marketers face compliance challenges when it comes to securing protected health information (PHI) as part of the Healthcare Insurance Portability and Accountability Act (HIPAA) while still utilizing marketing technologies effectively.
Success with composable means starting small and focusing
This article discusses the importance of starting small and solving business problems when implementing a headless or composable commerce approach.
Headless e-commerce and composable architecture
Headless e-commerce allows for a composable architecture, where brands can customize their technology stack to meet their specific needs.
Be realistic about how your organization embraces composability
Composability is a growing trend in the world of marketing technology. It refers to the ability to mix and match various tools and platforms to create a customized and flexible solution that meets the specific needs of a business.
Tips for migration to a composable architecture
Migration to composable architecture is a topic that has gained significant attention in recent years, especially for e-commerce brands.
Headless commerce and the customer experience
Headless architecture, particularly in e-commerce, offers significant benefits in improving customer experience in the world of e-commerce. By decoupling the front end and back end of an e-commerce platform, businesses gain flexibility and differentiation in delivering personalized and optimized experiences to their customers.
The importance of a marketing measurement framework
As businesses become more analytics-driven and consumers continue to move online, marketers need a sound system or framework that will guide their marketing activities. A marketing measurement framework (MMF) is a key tool
that should be used by all businesses looking to keep their marketing
efforts accountable, targeted, and efficient.
Achieving greater flexibility and efficiency with a headless architecture
One of the main advantages of headless architecture is the ability to use best-in-class components. With a traditional monolithic architecture, all the components are tightly integrated, making it difficult to change or upgrade individual components without affecting the entire system.