Latest MarTech Infrastructure Posts
Great AI always starts with quality data
Data is the lifeblood of marketing efforts. Marketers rely on data to understand their customers, personalize their messaging, and optimize…
Headless architecture provides powerful features but it is important to consider alternatives
Headless architecture has gained significant attention in recent years due to its flexibility and ability to deliver content to multiple…
Understanding a headless versus traditional approach to martech infrastructure
In the world of marketing technology and customer experience, there has been a lot of talk about headless solutions and…
Getting up to speed on composable e-commerce
Headless and composable e-commerce is transforming the way brands build and manage their digital presence. This approach involves decoupling the…
Customer journey success: data availability
When it comes to customer journey orchestration, having access to a wealth of data can be incredibly valuable. This data…