Headless architecture provides powerful features but it is important to consider alternatives
Headless architecture has gained significant attention in recent years due to its flexibility and ability to deliver content to multiple channels beyond just websites. It involves…
Understanding a headless versus traditional approach to martech infrastructure
In the world of marketing technology and customer experience, there has been a lot of talk about headless solutions and their benefits. However, it’s important to…
Getting up to speed on composable e-commerce
Headless and composable e-commerce is transforming the way brands build and manage their digital presence. This approach involves decoupling the front end of a website or…
Customer journey success: data availability
When it comes to customer journey orchestration, having access to a wealth of data can be incredibly valuable. This data can help you gain insights into…
Brands need multiple solutions for a strong first-party data strategy
In the post-cookie world, where consumer data privacy concerns are at the forefront, relying on a single solution to comprise their first-party data strategy is not…
Customer journey orchestration success: start with the customer
Starting efforts with customer journey orchestration can be a daunting task, but by taking a few key considerations into account, you can set yourself up for…
Customer journey success: reducing internal friction
Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and systems gaps can get in the way…
Healthcare marketing amidst compliance challenges and roadblocks
Healthcare marketers face compliance challenges when it comes to securing protected health information (PHI) as part of the Healthcare Insurance Portability and Accountability Act (HIPAA) while…
