13: #13 Cars and Branding
I discuss how I first fell in love with the concept of branding, at a rather young age, and through…
12: #12 Branding and Relevance
In order for a brand to be strong, it must remain relevant or find a way to be culturally relevant…
11: #11 Special Episode: The Digital Revolution with Burk Buechler of TEKsystems
BRANDS HAVE NEVER HAD IT BETTER
10: #10 Branding and Focus
“Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer…
9: #9 Branding and Substance
For a brand to be strong and have lasting success, it must have substance. We can describe substance in two…
8: #8 Attracting the Right Customers with Your Brand
When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the…
7: #7 Branding and Expectation-Setting for Customers
A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a…
6: #6 Brands and Value Creation for the Organization
Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created…
5: #5 Branding for Differentiation and Competitive Advantage
While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands…
#4 Your Brand is Continually Evolving
Gone are the days of “set it and forget it” with your brand. Instead, you need to embrace a continually…
3: #3 Your Brand is a Relationship
Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This…
2: #2 Your Brand is more than a Logo
As Jeff Bezos famously said, “your brand is what people say about you when you’re not in the room.” While…