3: #3 Your Brand is a Relationship
Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This…
2: #2 Your Brand is more than a Logo
As Jeff Bezos famously said, “your brand is what people say about you when you’re not in the room.” While…
1: #1 Your Brand is a Vocabulary
How do you create a vocabulary that people inside and outside your organization will want to adopt and use to…