20: #20 What is an agile brand?
Having discussed what agile is and means, let’s talk more specifically about the current state of branding, and what I’ve…
19: #19 Agile marketing
Building on the last episode that discussed agile methodology, this episode explores agile marketing in greater depth.
18: #18 What is agile?
Although this topic could take up an entire podcast on its own, this episode briefly discusses what agile methodology is,…
17: #17 Brand as Relationship
The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach,…
16: #16 Brand as Experience
The third stage in the evolution of brands. With increased competition, and consumer preference for more tailored products and services,…
15: #15 Brand as Idea
The second stage in the evolution of brands. With increasing competition from mass production, mass advertising, and mass media in…
14: #14 Brand as Object
The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based…
13: #13 Cars and Branding
I discuss how I first fell in love with the concept of branding, at a rather young age, and through…
12: #12 Branding and Relevance
In order for a brand to be strong, it must remain relevant or find a way to be culturally relevant…
11: #11 Special Episode: The Digital Revolution with Burk Buechler of TEKsystems
BRANDS HAVE NEVER HAD IT BETTER
10: #10 Branding and Focus
“Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer…
9: #9 Branding and Substance
For a brand to be strong and have lasting success, it must have substance. We can describe substance in two…