3: #3 Your Brand is a Relationship
Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-fetched or unrealistic when brands approach it by solving real challenges that their clients have, and…
2: #2 Your Brand is more than a Logo
As Jeff Bezos famously said, “your brand is what people say about you when you’re not in the room.” While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn’t resonate with your audiences, they…
1: #1 Your Brand is a Vocabulary
How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, it will be something that employees are able to easily use, and…