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Embracing artificial intelligence for more scalable marketing

This article was based on the interview with Amanda Cole of Bloomreach by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

The role of Chief Marketing Officers (CMOs) is undergoing a significant transformation. With the rise of artificial intelligence (AI) technology, CMOs have a unique opportunity to leverage AI for scalable marketing strategies that drive business growth and success. This podcast discussion sheds light on the potential impact of AI on marketing and the essential steps that CMOs need to take to embrace this technology for their organizations.

One of the key points highlighted in the podcast is the accessibility and relatability of AI, particularly through platforms like OpenAI’s ChatGPT. This accessibility has made AI more approachable for non-technical individuals, including C-suite executives and board members. As a result, there is a growing pressure on business leaders to explore how AI can be used to enhance scalability and efficiency in their operations.

The podcast also emphasizes the need for CMOs to let go of old behaviors and embrace new ways of thinking. Traditional marketing trends like attribution models have been discussed for years, but AI has the potential to revolutionize how marketers approach data analysis and ROI measurement. By harnessing the power of AI, CMOs can build intelligent attribution models that provide a more accurate understanding of marketing performance and return on investment.

Furthermore, the podcast highlights the importance of data quality in AI-driven marketing strategies. The relationship between data quality and marketing results is crucial, as “garbage in, garbage out” applies to AI algorithms as well. CMOs must prioritize data quality and ensure that their systems are built on accurate and reliable data to achieve meaningful insights and results.

Embracing AI for scalable marketing is essential for CMOs to stay competitive and drive business growth in the digital age. By leveraging AI technology, CMOs can create personalized marketing campaigns, automate processes, and make data-driven decisions that lead to business success. To thrive in this AI-driven landscape, CMOs must develop new skills, stay updated on emerging technologies, and prioritize data quality in their marketing strategies. With AI as a strategic ally, CMOs can lead their organizations to new heights of success and innovation.

The Agile Brand Guide to Generative AI by Greg Kihlström