4 Key Data Collection Strategies Every Marketer Should Know
As a marketer, collecting data is an essential part of your job. However, with technology and regulations constantly evolving, it’s imperative to future-proof your marketing data collection approach. By doing so, you can ensure your data is accurate, compliant with regulations, and provides valuable insights you can use to optimize your marketing strategy.
In this article, we’ll explore four key strategies every marketer should know to future-proof their marketing data collection approach. These strategies include planning for new marketing channels or changes to existing ones, planning for new types of data that is required to create better reporting, planning for new data privacy regulations, and planning for greater incorporation of artificial intelligence and machine learning tools.
- Planning for New Marketing Channels or Changes to Existing Ones
Technology changes and consumer trends mean that new marketing channels are constantly emerging, and existing channels can change quickly. To future-proof your marketing data collection approach, plan to adapt to these changes by building a flexible foundation for data collection. This could include the use of tag managers, which allow you to quickly add and remove tracking tags on your website or app, as well as investing in marketing analytics platforms that are equipped to handle a wide range of data sources.
- Planning for New Types of Data That Is Required to Create Better Reporting
As marketers, we’re always looking for new ways to optimize our campaigns and improve our reporting. However, this often requires collecting new types of data. To future-proof your marketing data collection approach, be proactive in identifying the data you need for better reporting and plan to collect it. This could include data from new sources like social media or customer feedback surveys, or more advanced data like location data or purchasing behavior. By thinking ahead about the data you’ll need, you can avoid scrambling to collect it later.
- Planning for New Data Privacy Regulations
Data privacy regulations like GDPR and CCPA have already affected how businesses collect and process data. With new regulations likely to emerge in the future, it’s essential to future-proof your marketing data collection approach by complying with current regulations and having a plan in place for new ones. This could mean implementing new tools or software that help you comply with regulations, or planning to segment your data more effectively to ensure you’re only collecting the data you need.
- Planning for Greater Incorporation of Artificial Intelligence and Machine Learning Tools
Artificial intelligence (AI) and machine learning (ML) are already transforming the marketing industry, and their impact is only set to grow. To future-proof your marketing data collection approach, plan to incorporate these tools into your strategy. This could include using AI and ML to analyze complex data sets, automate reporting processes, and identify new insights that could inform your marketing strategy. By planning to integrate these tools, you can stay ahead of the curve and make the most of the latest advances in marketing technology.
Future-proofing your marketing data collection approach is essential for any marketer who wants to stay ahead of the curve and make the most of the latest trends in technology and regulation, as well as to do a better job of marketing measurement. By planning for new marketing channels or changes to existing ones, new types of data, new data privacy regulations, and greater incorporation of AI and ML tools, you can ensure your data is accurate, up-to-date, and aligned with your business goals. So take the time to think about your data collection strategy and how you can future-proof it for success.