Holiday Shopping Data: Forecasts vs. Actual Results
It’s that time of year again! This year, we are compiling holiday shopping data from a variety of sources, comparing to to past years, and providing it all here to help brands and retailers make sense of the holiday shopping season. Expect regular updates, particularly once we get into the thick of it.
The Agile Brand · Holiday Shopping Tracker
Holiday shopping forecasts vs. what happened
Every fall, retail groups, analysts and platforms predict how the US holiday season will go. This page lines up those predictions with the results, season by season.
Loading the latest figures…