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Incorporating AI into a successful digital transformation

This article was based on the interview with Jonathan Boakes of Infinum by Greg Kihlström, AI Adoption keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

Incorporating AI into digital transformation is a crucial step for businesses looking to stay competitive and relevant in today’s rapidly evolving market. AI, or artificial intelligence, has the potential to revolutionize the way companies operate, make decisions, and engage with customers. In a recent podcast episode of The Agile Brand, Jonathan Bokes, Managing Director at Infinim, discussed the implications of incorporating AI into both existing and new digital transformation initiatives.

One of the key points made in the podcast is that AI can help businesses streamline their operations and improve efficiency. By automating repetitive tasks and providing valuable insights from data analysis, AI can free up employees to focus on more strategic and creative tasks. This can lead to increased productivity, cost savings, and overall business growth.

Another important aspect of incorporating AI into digital transformation is the ability to enhance customer experiences. By leveraging AI-powered tools like chatbots, personalized recommendations, and predictive analytics, businesses can create more personalized and engaging interactions with their customers. This can lead to increased customer satisfaction, loyalty, and ultimately, higher revenue.

In addition, the podcast highlighted the importance of data and platform integration when implementing AI initiatives. In order for AI to be effective, businesses need to have access to high-quality data and the right technology platforms to support AI applications. This requires a strategic approach to data management, technology infrastructure, and talent development.

Overall, incorporating AI into digital transformation is a complex and multifaceted process that requires careful planning, investment, and collaboration across different departments within an organization. However, the potential benefits of AI are vast and can have a transformative impact on businesses of all sizes and industries.

Businesses that embrace AI as part of their digital transformation strategy will be better positioned to thrive in today’s competitive market landscape. By leveraging the power of AI to streamline operations, enhance customer experiences, and drive innovation, businesses can stay ahead of the curve and achieve long-term success.

The Agile Brand Guide to Generative AI by Greg Kihlström