This article was written by Greg Kihlström for MarketingProfs. Read the full article here.
Most marketing leaders would agree that providing a more personalized customer experience has the potential to drive more purchases, stronger loyalty, and greater customer lifetime value (CLV). But what is the cost of providing those personalized experiences?
To create a tailored customer journey and the content, offers, and experiences it requires, you need the right people, processes, and platforms in place to support them.
This article introduces a framework that helps you meaningfully understand what your organization must do to deliver personalized customer experiences, and where your challenges and opportunities lie as an organization.
Specifically, I’ll cover the five steps you go through to ensure you are set up for success when embarking on efforts to achieve and measure ROI when delivering personalized content, offers, and experiences to your customers.
This article was written by Greg Kihlström for MarketingProfs. Read the full article here.
Ingeborg says: 
