This article was written by Greg Kihlström for MarTech. Read the full article here.
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious.
That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).
The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened. Increasingly, analysts are shaping what happens next. They’re not just tracking the business; they’re influencing its direction.
This article was written by Greg Kihlström for MarTech. Read the full article here.
