This article was based on the interview with John Wright of TrueDialog by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
AI plays a crucial role in improving SMS message deliverability by reducing the chances of messages being falsely flagged as spam. There are many potential negative consequences of messages not being delivered, such as lost revenue, poor user experience, and missed opportunities for engagement. This underscores the significance of ensuring that messages reach their intended recipients in order to achieve desired outcomes.
One of the key benefits of using AI in SMS deliverability is the ability to accurately detect and prevent messages from being flagged as spam. By analyzing patterns and data, AI-powered systems can identify potential spam messages and ensure that legitimate messages are delivered to recipients. This helps brands maintain a positive reputation and avoid being blocked by carriers, ultimately improving the overall deliverability of their SMS campaigns.
Furthermore, AI can also help marketers optimize their messaging strategies by providing insights into customer behavior and preferences. By analyzing data on open rates, engagement levels, and response rates, AI can help brands tailor their messages to better resonate with their audience and drive higher levels of interaction. This personalized approach can lead to increased engagement and conversion rates, ultimately driving better results for brands.
In the podcast, the speaker mentions that their team has reported up to an 85% reduction in messages being falsely flagged as spam through the use of AI-driven tools. This significant improvement in deliverability demonstrates the effectiveness of AI in overcoming the challenges associated with filtering and spam detection in SMS messaging. By leveraging AI technology, brands can enhance the effectiveness of their SMS marketing strategies and maximize the impact of their messaging campaigns.
AI plays a crucial role in improving SMS message deliverability by reducing the chances of messages being falsely flagged as spam and optimizing messaging strategies for better engagement. Brands that incorporate AI-driven tools into their SMS marketing efforts can ensure that their messages reach their intended recipients and drive desired outcomes, ultimately leading to increased success in their marketing campaigns.
