Arlington, VA — June 10, 2025 – The Agile Brand, a leading media and publishing company focused on marketing technology, customer experience, and digital transformation, announces the launch of its latest book, The Agile Brand Guide®: E-Commerce (2025 Edition). Curated and edited by Greg Kihlström, a renowned MarTech expert and host of the highly ranked podcast The Agile Brand with Greg Kihlström®, the book offers practical, actionable insights from industry leaders at the forefront of e-commerce.
Featuring a foreword by Kristin Schoenstein, Chief of Staff at eTail, the guide dives deep into the most pressing aspects of e-commerce, from foundational strategies and platform selection to advanced personalization and customer retention. It offers marketers, strategists, and digital commerce professionals the tools they need to not only keep pace but lead in a rapidly evolving digital landscape.
Contributors to the book include recognized thought leaders:
- Matt Butler, Bonsai Data Solutions
- Mehdi Daoudi, Catchpoint
- Matt Ezyk, MPE Commerce Consulting
- Deanna Kaufman, Infios
- Ted Krantz, Interos
- Carlos Manalo, The Office of Experience
- Alex Sayyah, Aleran Software
- Riikka Söderlund, Katana Cloud Inventory
- Chad Solomonson, RDA
- Al Williams, BigCommerce
Readers will explore essential topics, including:
- The evolution and current trends shaping modern e-commerce
- How to build composable, scalable e-commerce infrastructures
- Strategies to drive profitable growth for both startups and established brands
- Cutting-edge approaches to personalization, customer experience, and loyalty
- Balancing performance marketing with building long-term brand equity
Greg Kihlström, with extensive experience advising Fortune 100 companies on customer experience and marketing technology, brings together diverse perspectives to deliver a comprehensive view of today’s e-commerce landscape. “Our goal is to provide an actionable guide that helps marketing leaders understand how to leverage the latest technologies and methodologies to drive growth and deliver exceptional customer experiences,” Kihlström says.
The Agile Brand Guide® series, recognized internationally, aims to empower marketers by focusing on critical decision-making across people, processes, and platforms. Unlike traditional textbooks or brief trend analyses, this guide offers in-depth, tested frameworks marketers can implement immediately.
For those ready to transform their e-commerce initiatives from mere sales channels to robust growth engines, The Agile Brand Guide®: E-Commerce (2025 Edition) is a must-read resource.
The Agile Brand Guide®: E-Commerce (2025 Edition) is now available for purchase through major online retailers and directly from The Agile Brand Guide website.
For additional information and resources, please visit https://www.agilebrandguide.com
About Agile Brand Guides
The international best-selling book series providing marketing leaders and aspiring leaders an overview of key marketing concepts, platforms, and trends in three hours or less.
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively, and to understand the principles and concepts that support a successful digital strategy.
Previous Agile Brand Guides explore Customer Data Platforms (CDPs), Customer Journey Orchestration (CJO), and the fundamentals of Agile Marketing.
About Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired. He has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Toyota, and Victoria’s Secret.
He earned an MBA and is a member of the School of Marketing Faculty at the Association of National Advertisers. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).
Greg has had multiple best–selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to MarTech and CMSWire, and has been featured in publications such as Forbes, Advertising Age, and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a two-time DC Inno 50 on Fire winner as a DC trendsetter in Marketing.
