The stakes have never been higher for enterprise organizations to take decisive action. Yet, to prioritize our actions, we need a reasonable way to predict their outcomes. This means that business leaders need better ways to understand their potential choices, including more actionable data, better predictive models, and feedback loops that allow faster learning over time.
This premise forms the foundation of Priority is Prediction: Seven Principles to Guide Enterprises Toward Better Decisions and Greater Outcomes. In this latest book from best-selling author Greg Kihlström, the future, data-driven enterprise is described and its requirements are outlined in practical ways, using advice based on real-world experience and hypothetical examples as a means of making the abstract practical.
Drawing on Kihlström’s experience working with some of the world’s top brands, as well as hundreds of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform for predictive growth is made tangible. The book also features a foreword by Simonetta Turek, Chief Product Officer at Medallia.
Priority is Prediction is Kihlström’s follow-up to his best-selling Priority is Action, which provided a reality check on the difference between a strategic priority and business realities. His other books include the internationally best-selling House of the Customer (2023) and his best-selling The Agile Brand Guide series of short-read books on marketing technology platforms and concepts.
About Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur who advises and consults top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria’s Secret, and Toyota.
He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired by the largest independent marketing agency in the DC region in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.
In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond’s CX Advisory Board, and was the founding Chair of the American Advertising Federation’s National Innovation Committee. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).
Greg has had multiple best–selling books, including his 10-part Agile Brand Guides series on marketing technology platforms and practices. His most recent book, the best-selling House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. His award-winning podcast, The Agile Brand with Greg Kihlström, now in its 6th year with over 450 episodes and 2 million downloads, discusses brand strategy, marketing, and customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to Fast Company, Forbes, MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s also participated as a speaker at global industry events and has guest lectured at prominent universities and colleges.
