New book provides an actionable roadmap for a move to a composable MarTech infrastructure  

The competitive pressures to innovate and increase speed to market, and the rising consumer expectations for reliability and superior customer experience demand that organizations find ways to increase their agility while not sacrificing the need for a mature technology stack.

The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace by Chad Solomonson and Greg Kihlström explores why creating a technology infrastructure of freely interchangeable components provides organizations with more robust and reliable applications that both internal teams and end customers can benefit from.  The book is written by two thought leaders in the MarTech industry for Marketing Operations leaders looking to bring agility to their enterprise with modern solutions as well as IT & Application leaders seeking to simplify technical debt and to build a sustainable infrastructure.  The book features a foreword by Chris Bach, Co-Founder and Chief Strategy Officer at Netlify as well as an Executive Board member of the MACH Alliance, and an afterword by Dominik Angerer, CEO & Founder of Storyblok. Additionally, there are contributions throughout the book from thought leaders in the composable space such as Lars Peterson, Michele Azar, Leif Ulstrup, and Jonathan Corely.

This isn’t just a book; it’s a manifesto for change, a blueprint for building a future where flexibility and agility are at the heart of business operations. The book gives actionable steps and checklists for what organizations can do to build and implement a composable roadmap of their own.

The book and more information is available at 

The Composable Roadmap by Chad Solomonson and Greg Kihlström