Consumers care deeply about how they communicate with brands over their preferred channels. Whether it’s SMS, WhatsApp, Email, or a voice call, people neeed to trust that the business they are talking to is who they say they are and will often disengage if the experience isn’t personalized. At Twilio we believe RCS business messaging is the next evolution of how brands and consumers will interact over a trusted, branded, and rich content filled channel. As RCS continues to grow in popularity within the global, business messaging landscape, we are here to ensure that businesses have all of the tools available to create personalized and engaging messages for their customers. That is why we are excited to announce that Rich Content Cards, Media, and Rich Card Carousels are now available on RCS at Twilio.
With the introduction of Rich Card, Media, and Rich Card Carousel features, Twilio empowers businesses to deliver personalized, engaging, and visually appealing messages to RCS-capable devices. Below is a snapshot of each of these new features and how they can elevate your customer engagement strategy.