New Report on B2B SEO and the Impact of AI on Organic Search

The “B2B SEO and the Impact of AI on Organic Search: Balancing Innovation and Fundamentals in the Age of AI” report has been added to’s offering.

AI is revolutionizing B2B SEO, but the fundamentals still apply. By strategically using AI and focusing on SEO content, B2B marketers can leverage AI tools to stay ahead of algorithm changes and AI-powered models.

AI is transforming B2B SEO. But the core principles of SEO – providing valuable content, optimizing technical aspects, and understanding user intent – remain unchanged. By strategically integrating AI tools and maintaining a focus on quality and relevance, B2B marketers can enhance their SEO efforts and achieve better marketing performance.

Key Question: What impact will AI have on B2B SEO, and how can marketers adapt their strategies?

Key Stat: Two-thirds (65%) of respondents who use AI-generated content saw an improvement in their SEO results.

Interviewed for This Report

  • Tom Bianchi – Acquia, SVP, Product and Solutions Marketing
  • Michael Brenner – Marketing Insider Group, Founder
  • Andrea Cruz – Tinuiti, Senior Director, Client Partner
  • Greg Kihlstrom – GK5A, Principal and Chief Strategist
  • Lily Ray – Amsive, VP, SEO Strategy and Research

For more information about this report visit

three white and black scrabble tiles on brown wooden surface