Newsletter

Contents: Industry News | Latest Episodes | One Amazing Thing | Upcoming Events | Articles

WunderKIND Ads Revolutionizes CTV Advertising with Introduction of New High-Impact, Programmatic Pause Ad Product

Launch follows Wunderkind’s award-winning campaign with IPG Team Beauty and Ulta Beauty, recognized by AdExchanger

Leadpages Acquires Glorify To Streamline Conversion-Driven Campaigns for SMB & Enterprise Marketers

The integrated platform provides easy-to-use design and no-code landing page tools to more than 300K brands, agencies and entrepreneurs

Research: Consumer Mobile Frustration Is Rising – And It’s Costing Brands

Fullstory, a leading behavioral data company, today unveiled findings from its 2025 Behavioral Insights Benchmark Report, analyzing year-over-year trends in user digital experience across platforms.…

Sitecore Provides Full-Featured Free Trial of XM Cloud

XM Cloud empowers teams to move faster, personalize smarter, and create independently 

The Agile Brand Welcomes Business Transformation-Focused Podcast Hosted by The CX Goalkeeper To Its Network of Shows

From the creators of the award-winning The Agile Brand with Greg Kihlström podcast, comes a new show that goes beyond theory. It brings you real-world…

Pega Signs Five-Year Strategic Collaboration Agreement with AWS to Reimagine Legacy Transformation

Pega today announced it has signed a five-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS). The collaboration will empower clients to harness the…

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The Agile Brand with Greg Kihlström® Podcast

Expert mode MarTech, CX, and AI. Catch on: Apple | Spotify | Amazon

#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo

Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only…

#704: Delivering personalization at scale with Yaniv Navot, Mastercard

Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof…

#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House

Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The…

#702: What it takes to keep customers loyal with Anna Convery, Verint

Agility in CX is about answering customers before they finish the thought. If you can’t evolve at that pace, you’re already behind. Today we’re going…

More episodes


One Amazing Thing with Greg Kihlstrom™

See it in action on our video show. Catch it on YouTube

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33: One Amazing Thing About Acoustic with Michael Taylor

It’s not enough to just communicate with customers. How, where, and when you communicate provides the opportunity to build a connection with a customer, which drives loyalty, lifetime value and more. Welcome to One Amazing About Acoustic. Today we’re talking with Michael Taylor, Chief Customer Officer at Acoustic and he will be sharing one amazing thing about their platform with us today.


Our Other Shows

B2B Agility with Greg Kihlström™ Podcast |

Delighted Customers with Mark Slatin |

Worth Knowing with Bonnie Habyan |

Business Transformation Pitch with the CX Goalkeeper |

View all our shows


Expert Mode Articles

Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix

Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has a blunt message: if your inventory strategy isn’t just as polished, none of it matters. As Chief…

The Loyalty Paradox—Why Helping Customers Spend Less Increases Their Lifetime Value

Marketing leaders talk a big game about “customer-centricity,” but too often that phrase is code for “sell harder with friendlier emojis.” In Belgium’s hyper-competitive telco market, Telenet turned that trope on its…

Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty

Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at unlocking growth. But for Jaxon Repp, Field CTO at Harper, the real secret lies in milliseconds. In…

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