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What you’ll see in this demo
Tracking your business relationships in a meaningful way can be tough, and is often spread across multiple platforms and systems that aren’t always very flexible. What if you could map your professional relationships using verified, observed collaboration (like shared work history or co-authored research) rather than static, self-reported information?
Welcome to One Amazing About Vieu. Today we’re talking with Samir Manjure, CEO at Vieu and he will be sharing one amazing thing about Vieu Graph with us today.
About The Guest
Samir Manjure is the Founder and CEO of Vieu, where he is building the commercial graph that maps how business relationships actually move — across investors, customers, partners, and executives. Before Vieu, Samir spent over 18 years at Microsoft, followed by founding KenSci, an AI-driven healthcare company focused on predictive risk intelligence for hospital systems.
That experience shaped a conviction Samir carries into Vieu: enterprise sales has spent two decades optimizing for volume at the cost of dignity. Cold sequences. Automated spam dressed up as personalization. A profession built on trust reduced to a numbers game. Samir believes the AI era doesn’t call for more of that — it calls for a return to how business has always actually worked: people getting deals done through people they trust.
At Vieu, Samir is building the infrastructure layer that makes that possible at scale — not better cold outreach, but a better graph. His goal isn’t just a faster sales motion. It’s restoring the dignity of selling itself — giving sellers a way to show up as a trusted connector instead of another voice in a crowded inbox.
Samir Manjure on LinkedIn: https://www.linkedin.com/in/samirm/
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Resources
Vieu: https://try.vieu.com/technology
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From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing About… with Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
Transcript
Greg Kihlström (00:00)
Tracking your business relationships in a meaningful way can be tough and is often spread across multiple platforms and systems that aren’t always very flexible. What if you could map your professional relationships using verified observed collaboration like shared work history or co-authored research rather than static self-reported information?
Welcome to One Amazing Thing About Vieu Today we’re talking with Samir Manjuri, CEO at Vue, and he’s going to be sharing one amazing thing about Vue Graph with us today.
Samir, welcome to the show.
Samir Manjure (00:40)
Thank you so much, Greg. Pleasure to be here.
Greg Kihlström (00:44)
Yeah, looking forward to seeing this in action here in a second. But before we do, why don’t you give a little background on you and your role at View?
Samir Manjure (00:51)
Yeah, I’m the founder and CEO of Vue. prior to this, I had a healthcare AI company, which was also venture backed that we exited bought by Providence Group. And prior to that, I spent close to 18 years at Microsoft building dynamic CRM Bing, working with Satya Nadella, who is now the CEO. So super passionate about always enterprise relationship building. And that’s what Vue is all about. So
Happy to show your viewers what we are doing.
Greg Kihlström (01:21)
Yeah, nice.
before we dive into the the platform itself, why don’t you talk us through a little bit about it and who’s the audience and and why is it important to them?
Samir Manjure (01:30)
So what I’ll do is I’ll I’ll show a couple of slides just to show you what we do and what we are about. So the world has seen two graphs: Facebook, which basically connects your social network and like it has connected a few billions of people together.
And the other network in the world is LinkedIn, which connects you professionally to other professional people. what these two guys have done, these two companies have done, is they have basically connected people to people in a way that solves a particular problem. But in spite of all this, it still is very difficult for people to connect to people for business-oriented purposes, and that’s what Vue is. View is the first.
graph in the world, which is the business graph of the world. We map about a billion people, but not just about people-to-people relationships that can be leveraged for business, but also how the people what people are using for technology, what awards have they won, what publications have they done together, what posts have they written together. Each one is a relationship out there in the wild. And we
Are a graph of observed and inferred relationships of the world that we bring to the fore. And we use this graph to then solve for various kinds of enterprise scenarios like enterprise sales, marketing, customer success, and so on. The best is to just see this in action in context of you know, let’s say a person like yourselves, Greg. so if I today go to LinkedIn and I type
I try
Let’s see. I type Greg. I see Greg. Of course, I can see all this stuff about you here. Let’s look at how Greg looks like in the view graph. So I’m just gonna take this URL and paste it here. It automatically finds Greg in the view graph. So we have about a billion people in the view graph. it found you, it also showed a blue tick mark, which means it’s a verified profile in view graph. And when I click this, beautiful thing happens now.
As compared to LinkedIn, of course, it shows a bunch of things what is publicly available. We never scrape anything beyond the firewall. So all of the things that Google has access to, publicly available, like Greg started building his dynamic, dynamic career shipping, digital strategy, and so on, everything about you. Of course, many of these things you can find on LinkedIn, but then it starts getting interesting.
I can also marry the professional facts with personal facts. I can go down to let’s say how do I know you have a wife named Lindsay? And if I click this, it takes me exactly to a particular place where you have talked about your wife. And so this is how we bring various kinds of things together about Greg. So you can see where all
even to your cousins or down to your wedding anniversary,
Greg Kihlström (04:50)
Yeah.
Samir Manjure (04:51)
June 19th, and it has a it exactly knows where this thing is coming from and so on, right? So the idea here is to map everything about this billion people, their personal and professional journey, but then also we look at every single thing that you have talked about in let’s say social media and who
What what have you talked about? How does it relate to, let’s say, anything related to us? Who are the people you are kind of associating yourselves with or liking their post? you can recognize some of this, Greg, here. who are the people who are trying to you know like your post or who you are interact who are interacting with you and so on?
Bunch of things like that. and then finally, the most important part is if I were to connect to you, Greg, if you’re a busy person, you’re a senior person, if I connect to you through a blind email, chances are you’re not gonna respond. But you can see here, these are not just my connections, but these are my entire company’s connections. So, like
Jason, I can see how Jason is connected to you. I can query exactly what Jason has, what kind of relationships you have you had, like where have you talked to Jason four years ago, and so on. And so each of this is they say internet. sorry, let me just bring it up again. they say that internet never forgets. this is an example of that, right? Here is Renu, you know, who has done a podcast with you.
Maybe back in Feb 26, I can see all the interactions that you have had with her. all kinds of I mean you can recognize all these people,
Greg Kihlström (06:45)
Yeah, yeah.
Samir Manjure (06:46)
interesting people. So that’s kind of the idea. Now, chances are if I go through one of them, you will give me time of the day. And if I need to do this, I could just click this and it will automatically create an introduction.
I can shortlist the connection, it will automatically draft a nice email and and so on. and so this is a different way of connecting with people in a lot more reliable way, which is how sales should be, which is how enterprise sales should be. the second thing that we do, this is just very quickly. I’ll show you one more thing: is let’s say
Greg Kihlström (07:27)
Sure.
Samir Manjure (07:28)
if I wanted to now
Go after I’m a salesperson. today if I go to LinkedIn and I I can see my connections, but those I already know. I don’t know my investors’ connections, my advisors’
Greg Kihlström (07:40)
Yeah.
Samir Manjure (07:41)
connections, my employees. If I have like a thousand employees in the company, I don’t know all their connections. But let’s say if I was going after something like let’s say Microsoft as a company and I want to sell to them, if I click Microsoft.
And say find connections. Our connector agent. So it’s all agentic in nature. It automatically understands the types of people I’m looking for because it understands me, my buyer persona, who I sell to. It also, you can also say, hey, show me just very, very senior people. Like, in fact, just give me VP and CXO about people.
now you can start seeing automatically all the C level people are showing up. And I can actually go and look. There are 181 connections to let’s say CTO Kevin Scott of Microsoft. I can actually click this and I can see who are the different connections. I can see my my CTO himself is connected here and they have communicated or
Lila, who is an investor in my company, has worked with Kevin Scott, appeared on internet multiple times. If I click each one of those, appropriate link will show up. Or I can also see how she has communicated with Scott. I can click here and actually go to the LinkedIn where Kevin Scott has mentioned her, or they have interacted here. Lila talks about it and so on. So the whole idea is again anywhere, any person in the world.
You should be able to reach through your company’s network, not just your network, because that company network is a lot more richer than your own network. And so these are there are many such things I can show around people, accounts, connections, but I’ll I’ll kind of you know bring it all together in the form of this one graph. This is a 4 billion node graph with 14 billion relationships today and counting, which means every single thing that happens on internet.
We record it is observed and inferred relationship, not like on just like on LinkedIn where you have 6,000 connections and maybe you barely know 100 of those. there is no noise in the graph, it’s all real, trusted, inferred connections. So and it’s available without any fire without any authentication wall. So agents can query it and everything is queryable
And and available through MCP interfaces. So you can do very interesting things like I want to organize a dinner event in Boston. Give me all the directors who who are into golf who are also using this kind of technologies and live 50 within 50 miles of radius of this venue. I can give you this amazing set of people and you can go and hold a a very good event for them. These kinds of scenarios are not possible anywhere else with any other graph in the world.
Only with view.
Greg Kihlström (10:32)
Yeah. Nice, nice. This is great. Great to see. And yeah, to your point, even if you had some of this information, it’s probably sitting in you know, there you might have some information in a CRM, but then you have LinkedIn and then to t I think to the other point, it we’re we work and you know, some of us work quite a bit, but we also have lives outside of work and so it’s good to have those like the golf detail even, you know, it’s
It’s good to be able to have those details outside. And, you know, where do you put that? And maybe it’s a note in a in a CRM or something if you if you happen to catch that, but then you’re literally having to do research on every
Samir Manjure (11:12)
You need it.
Greg Kihlström (11:12)
single person. So it’s yeah, this is this is amazing to be able to see all this and and query it and not have the cost of taking the time to update every single entry in your CRM to get all this information.
Samir Manjure (11:27)
Yeah, so first of all, it it reduces the administrative burden of entering the work
Greg Kihlström (11:32)
Yeah.
Samir Manjure (11:33)
the the input. Nobody wants to do that. No salesperson has woken up and said, my god, I love updating CRM. Nobody does that. but on top of that, even if you update it, things keep changing and dynamically. Like today, somebody works for this company, tomorrow they work for some other company. So your CRM data gets stale the next day, literally. And so, how do you
keep track of all these moments in the world and all these relationships that you’re building, not just on LinkedIn, but outside, like who has invested in home, who has served on board together, who has played golf together, who has been on a podcast together. Each one is a relationship that you have built. And how this is a this is the trust graph of the world, which captures these relationships and assigns a weightage
To the edge between the two entities, people to people or people to tech and so on. And now you can query all of that heterogeneous things in real time for various scenarios. And this doesn’t soft this can be used for sales, marketing, but even recruiting. If I’m hiring a senior person, imagine throwing the JD into the graph, job description, and saying, hey, find me 50 people or 20 people that match this job description and
Who are connected to my company’s network. So if I have a friend who I trust who is connected to that person, and if this person, my board member or my leadership member or my friend vouches for them, half of my battle is done in hiring a senior exec. Because hey, I trust this guy and this guy trusts this guy. Boom. That’s the trust. The world works on trust. Since the dawn of civilization, it has always been about trust.
This is the first trust graph of the world, you know, that the world has seen actually.
Greg Kihlström (13:22)
Yeah, I love it. Love it. Well, yeah, we’d love to love to see more, but for for today, this has been amazing to be able to take a look. and thanks for joining. One last question before we wrap up. If people want to learn more, where’s where’s the best place for them to go?
Samir Manjure (13:39)
Best is try go to try.view.com. it’s available. you can literally get started within no time. And all of this is queryable through MCP, agents, all of that. So try dot view is viu dot com. Try.view.com.
Greg Kihlström (13:56)
Wonderful. Well again I’d like to thank Samir Manjure, CEO at Vue for joining the show. you can learn more about Samir and Vue by following the links in the show notes.
