This article was based on the interview with Justin DeBrabant by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
The ability to process customer data quickly is no longer sufficient for businesses looking to drive better personalization and customer engagement. Real-time or near real-time data handling has become critical in shaping the customer experience and delivering personalized interactions that drive business growth.
One of the key reasons why real-time data handling is essential for personalization is the need for timely and relevant insights. With the vast amount of data generated by customers across various touchpoints, businesses need to be able to access and analyze this data in real time to understand customer behavior, preferences, and needs. By processing data in real time, businesses can gain immediate insights into customer interactions, enabling them to respond quickly and tailor their communications and offerings to meet individual customer needs.
Real-time data handling also allows businesses to deliver personalized experiences at the right moment. By leveraging real-time data, businesses can track customer interactions in the moment and deliver personalized content, recommendations, and offers in real time. This level of personalization not only enhances the customer experience but also increases engagement and conversion rates, as customers are more likely to respond positively to relevant and timely communications.
Furthermore, real-time data handling enables businesses to create seamless and consistent customer experiences across channels. By integrating real-time data from various touchpoints, businesses can ensure that customers receive consistent messaging and personalized interactions regardless of the channel they are using. This level of consistency builds trust and loyalty among customers, leading to long-term relationships and repeat business.
Real-time data handling is essential for driving better personalization and customer engagement in today’s competitive marketplace. By processing data in real time, businesses can gain valuable insights, deliver personalized experiences at the right moment, and create seamless and consistent customer experiences across channels. As businesses continue to prioritize customer experience and personalization, real-time data handling will play a crucial role in shaping the future of customer engagement.
