This article was based on the interview with Michelle Boockoff-Bajdek from Skillsoft by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Generative AI, a branch of artificial intelligence that focuses on creating new content and ideas, is a rapidly evolving field with immense potential. This article will discuss the practical applications and impact of generative AI, emphasizing the need for responsible training to harness its power effectively.
Despite the numerous use cases and discussions surrounding generative AI, it is still in a nascent stage. That said, its potential is far from being fully understood or realized. The technology has already shown its impact, such as translating web content and assisting content writers. However, it is still considered new and requires continuous exploration and experimentation.
In the podcast conversation this article is based on, the speakers stress the importance of working with these new tools to stay current and determine how generative AI can improve overall operations. They emphasize the need to understand the importance and ramifications of using generative AI responsibly and ethically to avoid any detrimental effects on individuals or businesses.
The conversation then shifts to the skills and training required to effectively utilize generative AI. The speakers mention the emergence of new job roles related to generative AI and the necessity of acquiring a new set of skills. While the basics of marketing and understanding target buyers remain essential, the advent of generative AI calls for additional skills.
One crucial aspect to highlight is the quality of input data. They stress that generative AI tools are only as good as the information fed into them. It is essential to become astute prompt crafters, ensuring that the AI receives the right source material to deliver optimal output. Training and courses on prompt crafting, ethics, and governance are mentioned as valuable resources for acquiring the necessary knowledge.
Marketers looking to enable AI must first assess their own skills and capabilities. They need to understand how to feed the AI with the right information and build prompts effectively. It is crucial to differentiate between tasks better suited for AI and those that require human intervention. Generative AI excels at rote work, making it suitable for automating repetitive tasks.
Generative AI has the potential to revolutionize various industries, including marketing. However, responsible training is essential to harness its power effectively. Marketers must acquire the necessary skills and knowledge to feed the AI with the right information and build prompts appropriately. By doing so, they can contribute more meaningfully to their company’s success and stay ahead in today’s digital age. Generative AI requires responsible training to unlock its full potential and ensure ethical and responsible use.
