S1 | 21: Storytelling for Career Growth with Sarah Johnston

In this episode, we are talking one of the most progressive, forward-thinking executive resume and LinkedIn branding experts out there. Sarah Johnston is the Briefcase Coach and she shares the secret sauce to standing out in our digital-first world. From messaging to marketing, she approaches the resume through the one proven method that cuts through the clutter. Two words. Story telling. Sarah herself has quite a story as she is approaching one million followers on LinkedIn. How in the world did she amass a million followers? She’ll tell you. Don’t miss this episode.

About Sarah Johnston

Sarah Johnston, a former corporate recruiter and industry “insider,” is dedicated to empowering talented high-achievers by equipping them with the necessary tools to succeed in their job search. Driven by her passion for empowering professionals, Sarah founded the Briefcase Coach, a renowned global executive branding firm. Operating worldwide, the Briefcase Coach has successfully served clients in all 50 states and across six continents. Sarah was recognized as a LinkedIn Top Voice in the career space in 2019 and acknowledged among HR Weekly’s Top 100 Most Influential People in HR. Furthermore, Balance Careers named Sarah’s resume writing firm as the “best” for experienced executives. JobScan named Sarah a “top follow” in 2019, 2020, and 2022. Sarah is a graduate of the University of Georgia.


Sarah Johnston, Founder, Briefcase Coach