S1 | 27: Why You Must Leverage Storytelling in B2B

Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to stand out in a digital world of noise, being able to connect with people is paramout. And the thing is, businesses are made up of people. The Business of Story Founder Park Howell has a very specific story framework structure he encourages businesses and companies to use for B2B marketing to stand out amongst the clutter of messaging, and he shares that framework on this Brand the Change episode.

About Park Howell

Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award Winning, 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell.

He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.


Park Howell, Founder, The Business of Story