This article was based on the interview with Jorrit Steinz of ChannelEngine by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
When consumers can get what they want whenever, however, and wherever they want, simplifying and optimizing e-commerce operations is key to success. With the rise of online shopping and the increasing number of sales channels available to retailers and brands, it has become essential to streamline and manage online sales effectively. This is where platforms like Channel Engine come into play, offering solutions to help retailers and brands simplify global e-commerce operations.
Founded by Jorrit Steinz, Channel Engine is a platform that helps retailers and brands manage their online sales channels more effectively. With over 21 years of experience in e-commerce, Jorrit saw the need for a solution that could simplify the complex process of selling on multiple online marketplaces. This led him to create Channel Engine, a platform that allows retailers and brands to connect and manage their products across various online sales channels, making it easier for them to reach a global audience.
One of the key aspects of simplifying global e-commerce operations is flexibility. Retailers and brands need to be able to adapt to changing market trends, consumer preferences, and sales channels. By using a platform like Channel Engine, they can easily manage their product listings, pricing, and inventory across multiple channels, ensuring that they are able to meet the needs of their customers wherever they are.
Another important aspect of simplifying global e-commerce operations is findability. With so many products and brands competing for consumers’ attention online, it is crucial for retailers and brands to make their products easily discoverable. By optimizing their product listings and using tools like Channel Engine to manage their online presence, retailers and brands can improve their visibility and reach more customers, ultimately driving sales and growth.
Simplifying global e-commerce operations is essential for retailers and brands looking to succeed in today’s competitive marketplace. By using platforms like Channel Engine, they can streamline their online sales channels, improve flexibility, and enhance findability, ultimately making it easier for them to connect with customers around the world and drive business growth.
