arrivia Archives

#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia

Agile Brand Guide on August 24, 2025

Today, we’re going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with different generations of travelers, particularly in the face of changing economic conditions and emerging generational trends.

To help me discuss this topic and other highlights from arrivia’s Loyalty and the Changing Traveler report, I’d like to welcome, Jeff Zotara, Chief Marketing Officer at arrivia.

New arrivia Report Shows how Generational Travel Behaviors are Reshaping Loyalty Strategy

Agile Brand Guide on June 18, 2025

Loyalty and the Changing Traveler highlights key differences in how U.S. consumers plan, book and think about travel—and what loyalty programs must do to stay competitive.

Arrivia: Retail Loyalty Needs a Refresh—Could Travel Rewards Be the Answer?

Agile Brand Guide on February 11, 2025

Arrivia’s latest study, Travel Rewards in Retail: An Overlooked Strategy for Building Stronger Loyalty, surveyed over 1,000 U.S. consumers to examine the impact of incorporating travel-based incentives in retail loyalty programs, revealing highly effective strategies for retailers to enhance the value of their loyalty programs.