Expert Mode: The Untapped Potential of Digital Accessibility

Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative.  However, overlooking accessibility means neglecting a substantial portion of your potential audience – roughly one in four US adults live with a disability.  Beyond the legal and ethical considerations, embracing accessibility unlocks significant business opportunities, enhancing brand reputation, expanding market reach, and ultimately driving revenue growth.

#711: Making accessibility a priority with Make Paciello, AudioEye

Most companies obsess over SEO, performance, and conversion rates—but overlook 25% of their audience entirely. Why do so many businesses miss the opportunity to serve users with disabilities, and what are they leaving on the table?

Today I’m joined by Michael Paciello, Chief Accessibility Officer at AudioEye. Michael is a pioneer in digital accessibility and a longtime advocate for creating inclusive online experiences.

The Agile Brand Guide
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